We had a debate in our Social Media class on the question:”Is Klout an effective measure of someone’s online influence?” Well, to tell you the truth, I never even heard about Klout until last week!
Our team was chosen to be ‘against’ Klout, so we began Googling all the CONs about the tool and here are some of the comments that I truly resonate with.
1. Klout Can Be Gamed to get a high score. For as hard as they worked on the system, it’s easy to break. Spambots can get scores of 25 and higher. (Source : www.forbes.com/sites/erikkain/2012/04/26/5-reasons-you-shouldnt-care-about-your-klout-score)
My comments – Heck yeah! It can be gamed, and now that I know more about it I might just game away to get free Perks (that’s free products for me!). It comes with a price though, companies who give you ‘free’ stuff usually want something in return.
2. Klout Can Be Misleading – It’s tough to judge Klout today, because it is still a work in progress. Klout uses its own Klout score to decide if your network is influential. Think about this: How did Klout’s algorithm decide the first Klout score if part of the score is decided by others’ Klout scores? Is this a fatal flaw in the system? (Source: http://www.socialmediaexaminer.com/is-klout-a-good-judge-of-your-social-media-influence/)
My comments – I found it was subjective and a little misleading, especially with the “influential topics”. One of the student’s in our class found out that “Pancakes’ was an influential topic for her, another student’s “influential topics” were ‘cats’ and ‘Adobe Photoshop’. (He doesn’t even own a cat.)
So, my final words are – Klout is a work in progress, and just a tool to complement other social media measuring tools.
Maybe if they get the ‘gamers’ interested in it, the tool will get more exposure.