I found this while performing my research on the impact of social media in the wine industry, click on the following link: http://www.feltonroad.com/ and look at the Facebook and Twitter icon on the bottom right-hand side. Notice anything strange?
If you place your cursor over the icons you can read the comments as to why Felton Road Winery is NOT using social media.
(Below is the comment: “After a lot of thought we have decided not to use Facebook or Twitter. We like longer conversations and for them to be personal not public. If we did, it would be because it is a fashion and not because our heart is in it and that doesn’t feel right. So, please email, or much better, come and see us”
Wow, that is a powerful comment, don’t you think? Do you think they are setting themselves up for failure by not using social media? Or better yet, identifying it as a ‘fashion’ that ‘doesn’t feel right’?
I wonder if they will ever change their minds down the road and if they do, they will need to be honest in communicating why they’ve decided to use these channels – after all, they did comment on why they weren’t using Facebook and Twitter.